The process of promotion of goods and services in order to encourage or convince the buyer to purchase the same so that the title is transferred from the seller to the buyer or conversion into cash or any other mode of payment is known as ‘sales’. With the appreciation of the number of prospective buyers in the global and domestic market the need for the aggressive sales persons is increasing drastically.
Job description of a sales associate
The jobs and salaries in the selling field differ from the posts and organizations. Usually there are two main posts of sales manager and sales associate or a salesman.
Responsibilities and duties
The responsibilities of a sales manager are as follows:
• The first and foremost act of any sales manger should be to set goals and targets of the prospective purchasers. He should revive his working team to be efficient enough to chase those targets.
• Just delegating the tasks to the employees is not enough. He needs to keep a constant check towards achievement of their targets daily or periodically. He should also keep motivating the workers and maintain harmony and team spirit in the employees. He should also be quite friendly with the team in order to solve their internal problems.
• It is very necessary for the sales manager to keep a record of the inventory and maintain proper accounts in order to ensure proper supply flow of the inventory.
A sales representative must have a sense of mutual goodwill that can induce the purchaser to buy the products with mutual belief. Sound communication skills are very important for any sales representative. They should be updated and have the power to grasp the consumers’ choice and should interact with them in such a way that induces them to come again increasing their market share in comparison with other rival competitors in the market. They should be updated with the introduction of new products and understand the priority of the consumers. He should also have persuasive and convincing skills in abundant so that it could be met with the sales target of the firm.
Educational qualifications of a sales associate
A sales associate need not be too qualified. But a good hold on the communication skills is the prior need for the job. He should also excel in maintaining public relations and have a sound individual approach in order to increase the consumer’s comfort ness. Such qualities definitely appreciate any firm’s sales.
Salary of a sales associate
The salary of any sales associate or sales manager is dependent on the skills possessed by an individual on the number of years of experience. If the salesman is working under any multi-national corporations, his salary could vary from a range of Rs.1125000 – Rs.2700000.